Colliers International, The Prism Portfolio
The Prism Portfolio disposal comprised three Morrison-anchored shopping centres located in Newcastle upon Tyne, Leeds, and Grantham.
Each of the three centres were of such a significance in terms of size, stature and catchment area that we decided to create a separate brochure for each. This allowed us to create an identity and core messaging for each scheme. It also enabled us to include a level of data and photography that would have been hard to replicate in one brochure. The brochures were housed in a folder that was branded as The Prism Portfolio, with key data that gave context to the offer.