Kidbrooke Village, Moat Homes
The Completely Group was appointed by Moat Homes to create a marketing campaign for the shared ownership and wheelchair adaptable homes at Kidbrooke Village in the Royal Borough of Greenwich, one of the largest residential projects in London. The scheme includes 97 shared ownership homes, one of the largest projects Moat had undertaken, and their first with Berkeley Homes. The shared ownership homes are split over two phases, Blackheath Quarter and Meridian Gate.
The Completely Group's residential team worked closely with Moat and Berkeley to ensure the designs we proposed communicated the build quality you would expect from a Berkeley-built development, but at the same time, were sufficiently differentiated from the private sale homes marketed by Berkeley.
The Completely Group developed launch material, advertising, a website, signage and an electronic direct mail campaign. We also managed the clients web enquiries and bookings for viewings through our data team.
The first phase of the project, Blackheath Quarter was successfully launched in late August 2017 with a fully-booked launch event.