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Club Peloton Rebrand

Club Peloton is the new name for the 10-year-old fundraising charity which specialises in creating busiess networks through cycling. We were engaged to reimagine their brand and that of their rides, Cycle to Mipim, Cycle to Mapic, PedElle and other rides.

Our Approach

The results are stunning. It's a comprehensive rebrand with a predominantly black, dynamic logo mark coupled with a vibrant primary and secondary colour palette that compliments the endorsing brand structure – organiser to event. This is most obviously shown through the use of coloured bands where we have followed the structure of Club Peloton strips, event colour and team colour.

The brand is a balance of hierarchies with the ride sponsor requiring 'bang for buck' without it diminishing either Club Peloton's or the Ride's identities. This has been expressed across a range of deliverables from jerseys and flags to bus wraps and medals. The proof is in the pudding. Judging from the images on the ride, we think it looks extremely tasty.

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