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Expert opinions, profiles, market trends, debate and the latest news in an ever-changing sector

EVENTS • GROUP Tuesday 3rd March 2015

Keeping it Brief - March 2015

Keeping it Brief - March 2015

Marketing major investments

The marketing of major real estate investments requires a sophisticated and exhaustive approach.

UK assets are attracting investor interest from across the world so it is essential that the marketing collateral gives prospective buyers comprehensive information on the property. This is particularly true in the retail sector where the look and feel of a property are a contributory factor to its operational success.

The Completely Group has developed a specialism in this area of the business and our work on the recent sale of a major retail asset in Scotland is a good example of this. Colliers International’s UK Retail Investment team instructed The Completely Group team to produce the marketing collateral to promote the sale of The Centre Shopping Centre and Almondvale Retail Park in Livingston, West Lothian.

Completely’s Ben Parer reports: “We produced both marketing collateral and a secure online data room for potential buyers to browse key information about the asset”.

To market the property, Completely produced a high production value brochure with lay-flat binding, video and iBook presentation.

“iBook presentations are proving to be a very popular and effective presentation tool for our clients,” says Parer.

“They provide an opportunity to showcase detailed information, plans, images and video in a flexible and dynamic way that allows the presenter to move through the iBook as the meeting requires.”

The Land Securities assets were sold in late 2014 to HSBC Alternative Investments for £224m. James Findlater, Head of Shopping Centre Investment at Colliers International, comments: “This was an investment sale that required best-in-class marketing material and that is exactly what we achieved with The Completely Group”.


Record numbers enjoy the Completely difference

2014 was another remarkable year for The Completely Group. We’ve continued to see steady growth in the success of our websites, the numbers of visitors coming to our events and the clients coming to us for our ideas-driven approach to effective creative work. We’re looking forward to an even more eventful 2015.


Sports Personality of the Year

The guys and gals at The Completely Group love their sporting challenges and this year looks like it’s going to be a lung-busting, heart-stopping, sweat-showering 12 months of effort.

Wei Li, Mark Bailey, Pete Houghton, Andy Fleetwood, Ben Parer and Jess Oakden are all taking part in the Surrey Half-Marathon on March 8th, while Wei, Ben and Pete have also entered the ballot for a place to take on the Great North Run on September 13th.

Taking on a longer distance at a slower pace, Simon Millar is planning a
62-mile non-stop walk from London to Cambridge while brother, Dom, is doing endurance cycle rides in Majorca, London and ‘possibly cycling down to MIPIM’.

Somewhat more exotically, James Bridge-Butler is taking part in an eight-day archery competition while Glen Smallwood will be living the life aquatic when he competes in the Eton Swim at Dorney Lake and also the Thames Swim.

Are you taking on an exceptional sporting challenge in 2015? We’d love to hear about it:


Another Victory in Gillingham

The Completely Group has been appointed by Berkeley West London to create the marketing collateral for the next phase of new apartments at their Victory Pier development in Gillingham.

The next phase is a collection of suites,
1, 2 & 3 bedroom apartments with stunning waterside views, and offering London-style luxury in Kent.

The Completely Group’s Glen Smallwood commented: “Following a competitive pitch and the successful completion of the work for the previous phase, we’re delighted to be working with Berkeley West London on this project”.