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Expert opinions, profiles, market trends, debate and the latest news in an ever-changing sector

RETAIL • GROUP • CREATIVE Tuesday 23rd September 2014

All the news that fits - September 2014

Ice Blocks hot in Sacramento

The Completely Group has recently wrapped up its first project in California.

We were commissioned by Cushman & Wakefield to produce a retail leasing brochure for the Ice Blocks development in Sacramento.

The Completely Group’s Glen Smallwood comments: “Ice Blocks is a large retail-led, mixed-use regeneration project on the city’s historic R Street.

“We created a brand and a look and feel to draw in the anchor tenants that would guarantee the success of this exciting & historic development. The client and the developers are delighted with the results and we hope the project will be the first of many in the States.”


New Bankside Mix

Following a rigorous research, strategy and positioning process, The Completely Group has embarked on developing a brand for M&G Real Estate’s Bankside Mix estate on London’s Southbank.

Glen Smallwood reports: “Our work has focused on targeting consumers that would use the shops, bars and restaurants at different times throughout the day and into the evening.

“Our creative idea with catchline ‘All day, every day’ is central to the design and structure of the lettings brochure and the consumer-facing website that we’ve produced.”

See for more details.


Going interactive

CBRE challenged The Completely Group to turn the printed Capital Markets brochure produced by their in-house team into an interactive document that could be presented on tablets and PCs.

Yunus Shaikh reports: “We assessed all the information and designed a navigation solution that allows the viewer to jump directly to relevant content and avoid having to browse the document in a linear fashion. We also devised a Vcard download function, to make grabbing contact details quick and easy.

“The document is updated regularly and is stored in The Cloud so that the team members can download the document at anytime from anywhere ensuring they always have consistent, accurate and up-to-date details at their fingertips.”


Completely pair finish completely exhausted & wet

Completely’s Dom Millar and Ben Parer were among the weather-beaten but happy thousands who completed the Prudential Ride London 100-mile challenge.

The tail end of Hurricane Bertha lashed the cyclists as they battled around the course with the conditions becoming so bad that the race was cut short.

Ben Parer reports: “Two of the steeper hills were omitted for safety reasons and both Dom and I suffered punctures. It was a tough but enjoyable ride and everyone finished pretty exhausted”.

Dom just pipped Ben to the post with a very respectable finish time of 4 hours
31 minutes.

By the time you read this, the duo will have been fighting for bragging rights once again on the Completely Bike Ride.

If you see them, make sure to ask who came out on top…


We’re on The Edge

Moat Homes has commissioned The Completely Group to create a brochure and microsite for The Edge, its 42-home development in Harlow, Essex.

The creative approach echoes the contemporary style of the new homes in the scheme while the brochure employs innovative print finishes to further convey the quality commitment of the development.