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Expert opinions, profiles, market trends, debate and the latest news in an ever-changing sector

EVENTS • RETAIL Friday 29th April 2016

All the news that fits - April 2016

All the news that fits - April 2016

A brief update on what we’ve been up to recently at The Completely Group

Cradick Retail

Completely’s interpretation of our brief, their design input and speed of response have been second to none and have resulted in a clean, intuitive website that reflects our corporate identity

Kerry Hix, Cradick Retail

Website refresh for Cradick Retail

Creative Director, Ben Parer reports: “Cradick came to us with a brief to redesign their corporate website. Before sharpening our digital pencils, we worked with them to define their target audience, determine site functionality objectives, establish design parameters, and develop a point of difference for the consultancy that we could take to market.”

In order to reinforce Cradick’s professionalism and experience, a photographic route was selected, with carefully-selected imagery married to strong and consistent messaging to amplify their approach and how it works successfully for their existing clients.

The result – – is a fully-responsive site that seamlessly adapts to whichever device it is displayed on. Its functionality enhances user experience and the design embraces Cradick’s established branding, but delivers a contemporary look and establishes a persona of expertise and authority for the consultancy.

The website is powered by a live feed from and an easy-to-use CMS system that delivers a property search function to the new Cradick site and makes keeping the site up to date, quick and simple for in-house resources.

Cheers to LandAid beerfest

The property industry charity, LandAid, has joined forces with Completely to stage Proptoberfest a beerfest aimed at everyone in the business.

The first Proptoberfest will take place on October 6th at Hawker House in London’s Canada Water. Completely’s Rebecca Sawyer comments: “It’s a simple concept: property people getting together to eat, drink, network and raise money for our industry’s charity.”

For details on how to get involved, contact Rebecca on 01483 238 924 or


Lidl gets the show on the road

Having attended a Completely Retail Marketplace event and seen, at first hand, how effectively The Completely Group can organise and run events, the fast-growing supermarket chain has approached us to develop a UK-wide roadshow.

The roadshow events will showcase Lidl’s regional property requirements to local agents, landlords and developers. In May, the first of the events will be held in Southampton, Bristol, Cardiff, Edinburgh, Leeds, Manchester, Birmingham and London.

Adding power to Noveal’s identity

Norwegian off-grid power supplier Noveal’s identity overhaul proved more comprehensive than was first envisaged. The Completely Group’s Creative Director, Ben Parer, explains, “After an extensive review of their market, their offering, their target audiences and their competitors, our insights dictated the creation of different visual identities and pertinent messaging, for each of the company functions, all appropriately positioned within a strong, new, overarching corporate identity.”