For anonymity and the avoidance of a P45, the identity of the Secret Agent must remain hidden. Suffice it to say that they are active in the London market and will be sharing their marketing experiences with us from time to time.
It’s awards season – the Golden Globes, BAFTAs, Oscars, FIFA Player of the Season etc.
On the telly it seems you’re never more than 10 minutes away from Eddie Redmayne gulping and goshing his way through an interview to say how amazing it was to meet Stephen Hawking and what a fool he felt for getting astrology mixed up with astronomy.
Speculation is rife about who will win what and whether they deserve to, and it’s pretty much the same in the property business at this time of year.
We had the EG Awards in December while many a marketing department will have just finished compiling entries for the Property Awards which are handed out in April.
For a small but perfectly formed property agency like ours, it’s pretty tough to even make it onto the shortlists for those awards but we give it a go each year. Presumably at some point, JLL, CBRE, Cushmans et al will get bored of trooping onto the stage to get their gongs from Jimmy Carr, Fiona Bruce or a confused former rugby international.
I’ve only won one award in my entire life. It was at school: the 2nd Form Reading Prize
For agents like me who are responsible for marketing, the newly resurgent Property Marketing Awards are of more interest – and perhaps offer a more level playing field.
As a property agency we can’t really compete with the deal volume of the mega-firms, but when it comes to the ingenuity and creativity required for good property marketing then we fancy our chances.
So we’re now looking at the marketing we did in 2014 and feel we have a real shot at the London Offices and Retail & Leisure categories. It would be good to win something.
Not least because – next to being a great negotiator – the most important skill for an agent is knowing how to market a property and so it would be great to be recognised in this area.
I’ve only won one award in my entire life. It was at school: the 2nd Form Reading Prize. My chosen text was an excerpt from the epic Old English poem, Beowulf. Later the same day, I played for the school in the under-14s Regional Cricket Cup Final.
I dropped a sitter at first slip: the guy went on to make 78. They won the cup; he got the Man of the Match award.
Triumph and disaster: they’re never far apart – but you can’t win if you don’t play…